1	The Major Media and Streaming Media Initiatives
2	Introduction Tejpaul Bhatia Tej Media Networks
3	Agenda The Incumbents The Entrants Conclusions Predictions Questions
4	The Incumbents Disney Viacom NBCU Newscorp Time Warner
5	Disney:
6	Disney: ESPN
7	Disney: Soapnetic
8	Disney: ABC
9	Viacom: MTV
10	Viacom: Comedy Central
11	Viacom: VH1
12	Viacom: BET
13	CBS
14	NBC
15	NBCU: Bravo
16	NBCU: Telemundo
17	NBCU: USA
18	Time Warner: CNN
19	Time Warner: AOL
20	Newscorp: MySpace
21	The Entrants MySpace Google Yahoo Youtube
22	MySpace 70MM+ members ~5% of all internet traffic 1% of MySpace users visit vids.myspace.com Average video session: 5 minutes Will sell episodes of “24”
23	Google Has ~4% of internet traffic 2% of google’s traffic is on video.google.com Have exclusive videos (CSPAN) Partnerships with other sites (direct links)
24	Yahoo Video Search and Yahoo! TV Yahoo has 11% of Internet traffic Yahoo and Yahoo!TV partnerships with programmers and brands
25	YouTube 25% of YouTube’s traffic is from MySpace Average session time: 15 minutes Most viewed clip #: ~8MM ~40MM videos viewed per day
26	Conclusions Larger brands are innovating on their own existing platforms Mid-sized brands are partnering with entrants for platform, interface, distribution Conglomerates are building cross-brand platforms and franchises and are leveraging their internet businesses to promote television Entrants are disruptive because of their reach, traffic, and viral user base Google and Yahoo are partnering with brands and are focusing on search MySpace and YouTube, are also partnering, but are counting on user generated or user initiated viral content
27	Predictions Who will win? Neither Both “Local” is the holy grail Local can be geographic, but really means relevance 1 to 1 connections with consumers will bring value (revenue) Local is a combination of Incumbents and Entrants A combination of produced, branded content and community generated, initiated, and filtered content Leverage for the independent producer The $10MM multi-platform pilot
28	Questions And hopefully some answers.